Succorfish

A motion graphics explainer video for Succorfish M2M’s ‘SC4 product.

The video needed to communicate the wide variety of global uses the product had. To achive this we used a map view that included small scenes on markers, giving a sense of the global and the ‘on the ground’ uses.

I wanted to pay particular attention to the effect of the micro scenes moving along with the camera movements across the map, this helped tie the macro and the micro closer together visually.